Become a Predator: Using Heat Mapping to Track Your Visitors

Welcome to our Digital Intelligence series. Over the next few weeks we'll be giving you an inside look into the world of web analytics. Today we'll be sharing one of our favorite analytic tools: heat mapping. The Internet is a jungle. It's beautiful and rich with resources, but also difficult to navigate and full of animals that want to poison and/or eat you. It's constantly evolving, and if you don't evolve with it you'll find yourself prey to a faster, more adapted predator. So how do you make sure your busines... Read more