SEO or Search Engine Optimization is optimizing your website to rank well organically in search engines. The most popular search engines are Google, Yahoo and Bing. There are many techniques and variables what go into SEO, it takes careful planing and alot of good and hard work. There is however good SEO and bad SEO practices. Here are some examples on effects of good vs bad.
Good SEO / White Hat:
Complies with industry practices and SEO rules
Cares about long term top ranking strategies
Can take up to 6 months to get good rankings, but will yield solid results in the furture
Good SEO focuses mainly on long term rankings and business building
Requires research of keywords and strategies built around those keywords
Bad SEO / Black Hat:
Bad SEO often violates Google’s TOS. Which may include hidden text, keyword stuffing, spamming and link farming, etc.
Bad SEO may provide a shortcut to top rankings, but is usually met shortly after with sever penalties such as being banned from Google
Bad SEO usually misleads website users
It is very important to know the difference in good SEO vs bad SEO when trying to find a Search Engine Optimization company in Phoenix. Getting good results fast is what we all want and desire, but you must take into consideration the future of your online business and brand reputation. Over 99% of black hat strategies fail and the result is being banned by Google, Yahoo and/or Bing. Falling Up Media provides only white hat SEO practices.