White hat search engine optimization is following the rules and standards given by Google, Yahoo and Bing to ensure your website doesnt get banned or de-indexed from the search results. We take our time when performing SEO on any site, ensuring that everything is following the search engines terms of service to make sure that you get and keep long term SEO results.

Is there a non-white hat SEO?

Yes, this is called black hat SEO. Black hat involves anything from website hijacking, spamming and keyword stuffing to obtain fast results by the use of automated bots and programs. Black hat SEO will get you caught and taken off the search results for months – even years!

Falling Up Media believes in and practices 100% ethical and white hat search engine optimization services only!