When you search Google, Yahoo or Bing you have most likely noticed at least two different search areas. There are generally organic search results and paid search results. The organic section is the main search result section with pages and pages of results whereas the paid search results are listed on the right side of the search results. These paid search results are usually separated by a border, and have “ADS” above them. It has been reported that over 80% of searches click through to a organic search result.
So, whats better?
Both organic and paid search results have their advantages and disadvantages.
Advantages Of Organic Search Results
- Free Visitors
- More Clicks
- Better Trust
- Less Long Term Financial Investment
Disadvantages Of Organic Search Results
- Top Rankings Take Time
- Requires Commitment and Investment
Advantages Of Paid Search Results
- Instant Traffic
- Location Targeting
- Keyword Targeting
- No Contracts
Disadvantages Of Paid Search Results
- Every visitor costs money
- Strong Competition
- High converting website is a must
- Increasing PPC rates
Use A Combination Of Both For Best Results
We recommend using a combination of both when first starting your internet marketing campaign. When you first start SEO on your website you wont see results for atleast 30-90 days, this is where pay per click marketing comes in handy. PPC can provide a perfect bridge for visitors and results while waiting for your search engine optimization to kick in.
Since 2009 we’ve worked with a lot of awesome companies, of all shapes and sizes. Some of our most commonly served industries include: