Falling Up Media specializes in getting local businesses ranked for quality geo based keywords. This is called local search engine optimization. Why is local SEO important? If you are a small construction company located Phoenix, Arizona you dont want or need anyone searching and finding you in New York City or anywhere else in the US. Local SEO gets you targeted local traffic from your geo location.

Instead of targeting general terms like “construction company” we would target long-tail keywords such as “construction company Phoenix” or “Scottsdale construction company”. In most cases these local keyword search terms are alot less competitive than general keywords and are easier to rank and maintain. Local SEO is the best marketing strategy for any small business as it saves you money and gives you the best return on investment than going after a national or global keyword.

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