Google’s Search Algorithm and Your Business’ Digital Identity

Businesses today must have websites that are easy to use, mobile-friendly, and most importantly, quick to find. Think about how you use Google. When you type in a search term or phrase, how often do you actually scroll through the entire first page list? Do you ever click through to the second page? Or the third page? No. We live in an instant society and want our info fast and accurate. This is why your business can’t ignore its digital identity and how it’s tied into Google’s search algorithm.   ... Read more

Your Business’s Digital Home

What to keep in mind when changing your business’s address, name, and/or phone number.   The motto "If you build it, they will come" is catchy, but it's not enough. They can't come if they can't find you. Only 10 percent of Americans don’t use the internet, according to data from the Pew Research Center. This means 90 percent are online. And 77 percent of those people own and use a smartphone. So what happens if you need to change your business address? Or change your phone number? Will your loyal cust... Read more