Blog Archives

Who’s Coming to Your Party? Using Confetti Mapping to Analyze Visitors

Posted by on April 18, 2012 | No Comments

In the last post of our Digital Intelligence series we discussed using heat mapping to track visitors. Today we’ll be going over a similar analytics tool from CrazyEgg, confetti mapping. Confetti mapping is like heat mapping in that it shows where people are clicking, but this tool uses colored dots to provide more information about…

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Become a Predator: Using Heat Mapping to Track Your Visitors

Posted by on March 20, 2012 | 4 Comments

Welcome to our Digital Intelligence series. Over the next few weeks we’ll be giving you an inside look into the world of web analytics. Today we’ll be sharing one of our favorite analytic tools: heat mapping. The Internet is a jungle. It’s beautiful and rich with resources, but also difficult to navigate and full of…

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