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Writing for Keeps: Simple Tips for Writing Effective SEO Content

Creating content for search engine optimization presents its own set of goals and challenges. Considering the wealth of new content that makes its way online each day, it’s not enough to just master the parameters of SEO. Effective content is both strategic and high quality. Theses simple tips shed light on how you approach SEO content writing from both of these angles, helping you make the most of your efforts. 1. Get Ahead with Attention-Grabbing Headlines Writing a whizbang headline may seem like a no-brain... Read more

Who’s Coming to Your Party? Using Confetti Mapping to Analyze Visitors

In the last post of our Digital Intelligence series we discussed using heat mapping to track visitors. Today we'll be going over a similar analytics tool from CrazyEgg, confetti mapping. Confetti mapping is like heat mapping in that it shows where people are clicking, but this tool uses colored dots to provide more information about the clicks. Each confetti map is different, and every color will indicate a different type of visitor. A confetti map basically turns your website into a giant party, color-coding your ... Read more

404 Page Best Practices For SEO

What comes to mind when you come across a dull 404 page? WTF comes to my mind, which more than likely leads to a click on the good ole' back button! A 404 error basically tells you that you were able to connect to the server, but was unable to find what it was looking for. 404 pages are visible to a user who either followed a dead link or typed a wrong URL in the address bar. We have all seen the "Top 50 Creative 404 Pages" posts before, dont worry - this isn't one of them! Lets talk about how you can make a val... Read more

7 Tips for Better Internal Linking

On-site SEO isn't hard, but it is often used wrongly by many. When you hear on-site SEO, you think of code and site architecture, great valuable content and internal linking among others. One of the techniques what often gets overused and abused is internal linking. I know it sounds simple enough, right? Just link your pages together... Wrong! There are many factors to weigh in on while developing your internal linking structure. We like to follow these 7 simple rules while linking our pages together. 1. Relevan... Read more

4 Tips to Maximize SEO After “Freshness”

Thursday, 11/3/2011 Google rolled out its "Freshness" algorithm update. Originally said to effect at least 35% of all keyword searches, is now said to effect 35% of searchable queries, not keywords. So what is the Google Freshness update, and why should you care? The new update mainly effects search queries geared towards events, news & products. At first glance this may not seem like a big deal, depending on your industry - this is a huge deal! Google is now showing content on the top of SERP's related to time and... Read more