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Writing for Keeps: Simple Tips for Writing Effective SEO Content
Creating content for search engine optimization presents its own set of goals and challenges. Considering the wealth of new content that makes its way online each day, it’s not enough to just master the parameters of SEO. Effective content is both strategic and high quality. Theses simple tips shed light on how you approach SEO content writing from both of these angles, helping you make the most of your efforts. 1. Get Ahead with Attention-Grabbing Headlines Writing a whizbang headline … Continue reading
Who’s Coming to Your Party? Using Confetti Mapping to Analyze Visitors
In the last post of our Digital Intelligence series we discussed using heat mapping to track visitors. Today we’ll be going over a similar analytics tool from CrazyEgg, confetti mapping. Confetti mapping is like heat mapping in that it shows where people are clicking, but this tool uses colored dots to provide more information about the clicks. Each confetti map is different, and every color will indicate a different type of visitor. A confetti map basically turns your website into … Continue reading
404 Page Best Practices For SEO
What comes to mind when you come across a dull 404 page? WTF comes to my mind, which more than likely leads to a click on the good ole’ back button! A 404 error basically tells you that you were able to connect to the server, but was unable to find what it was looking for. 404 pages are visible to a user who either followed a dead link or typed a wrong URL in the address bar. We have … Continue reading
7 Tips for Better Internal Linking
On-site SEO isn’t hard, but it is often used wrongly by many. When you hear on-site SEO, you think of code and site architecture, great valuable content and internal linking among others. One of the techniques what often gets overused and abused is internal linking. I know it sounds simple enough, right? Just link your pages together… Wrong! There are many factors to weigh in on while developing your internal linking structure. We like to follow these 7 simple rules … Continue reading
4 Tips to Maximize SEO After “Freshness”
Thursday, 11/3/2011 Google rolled out its “Freshness” algorithm update. Originally said to effect at least 35% of all keyword searches, is now said to effect 35% of searchable queries, not keywords. So what is the Google Freshness update, and why should you care? The new update mainly effects search queries geared towards events, news & products. At first glance this may not seem like a big deal, depending on your industry – this is a huge deal! Google is now … Continue reading
8 Great SEO Tools
A few of our favorite SEO tools We have been doing SEO for years now, over that time we have found and tested countless different SEO tools. Here are 8 great tools what stand out in our mind, which we wanted to share! Some are paid tools and some are free. Here’s a rundown of software, websites and plugins that we use on a daily basis to help our clients out! Google Keyword Tool The Google Keyword research tool is … Continue reading
9 SEO Tips For Businesses
When it comes to SEO, there are so many different ranking factors and strategies for businesses, many of which go overlooked or misunderstood. SEO is a very effective form of advertising, but that shouldn’t mean you should jump right into it! We put together this list of “9 SEO Tips For Businesses” to further educate any businesses interested in SEO. If your just starting your campaign, or just researching, here are some tips for any business looking to hire a … Continue reading
Use SEO & PPC to Maximize Results
For many businesses, choosing between SEO and PPC is a big choice. Partly because of budget, and partly because they dont understand the differences. Other businesses know what they want from the get go(or atleast think they know). We’re not going to go too deep into comparing SEO vs PPC right now, thats a whole other topic. But we will show you how to effectively use SEO and PPC to maximize your Internet Marketing results. Lets assume you know what … Continue reading
The Effects of Google +1 and SEO
2011, like many have predicted, is shaping up to be the year of a social influenced search results. While many traditional SEO‘s are cringing at all of these new changes to Google’s algorithm, at Falling Up Media we are loving the new changes that Google is dishing out! Social integration such as related tweets, Facebook likes, Google Buzz links, etc have been influencing SERP’s for awhile now. Now enters….. Google +1 This is a similar feature to the popular FaceBook … Continue reading
How to pick keywords for seo
Your search engine optimization strategy starts with the right keywords for your content. If you do not have great content then all other linking building, marketing, and optimization strategies don’t matter. Producing great content starts with using the right search engine keywords for the topic you are writing about. Here are a few tips, tricks, and strategies, on how to build a keyword list that produces traffic to your site. The first step is to simply take the time to … Continue reading
