Targeting customers by region is called local SEO or geo SEO. Local search engine optimization is a growing trend, especially with small and medium sized businesses who only want to target local customers. If you are a plumber in Phoenix, Arizona it would be silly to make the effort in advertising your local plumbing services all over the nation.
By targeting local keywords we can increase your rankings to show up on geo specific locations, generating more local leads and sales while at the same time saving money by targeting a smaller more focused customer group. There are a number of things we take into consideration and implement in local SEO.
Local Keyword Research
We start off by researching what search local terms are getting the most search queries and estimated traffic with one of our industry leading keyword research tools. Once we have determined which keyword or keyword strings you want to go after and rank for we can start building a content plan.
Local Targeted Content
We take your keyword terms we have selected as the most valuable to your company and develop a content strategy plan around it. We have our own content writers who are able to develop killer SEO friendly content with just the right keyword density percentage to get found and liked by search engines with your keyword strings as the main focus.
Local Optimized Website Design
It is important when optimizing for a local customer base to have some local elements in your website design. If its pictures of your local area or just stating your location above the fold, its important for the average user to know you are a local company before they even read your content. It is also very important to have a well designed website with perfectly placed call to action and contact information clearly visible above the fold to maximize your conversion on your new traffic.
At Falling Up Media we take Customer Service very seriously, besides from offering you the very best Internet Marketing and Design services around, we strive to provide you the best overall experience you could ever have.
We may have a small team, but we have a small team of VERY talented designers, developers and marketers. All locally based in the Phoenix metro area! Unlike other companies who outsource third-rate work overseas, you can be assured that you will be getting only top shelf service from local professionals!
We Love What We Do!
We wake up every day excited to do what we do, some people can say they like there jobs... How many can say they love everything about there job? We Can. Our daily motivation and drive to constantly keep up with the rapidly changing design and marketing trends ensures that you will have great results now and into the future!