Who’s Coming to Your Party? Using Confetti Mapping to Analyze Visitors

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In the last post of our Digital Intelligence series we discussed using heat mapping to track visitors. Today we’ll be going over a similar analytics tool from CrazyEgg, confetti mapping. Confetti mapping is like heat mapping in that it shows where people are clicking, but this tool uses colored dots to provide more information about the clicks. Each confetti map is different, and every color will indicate a different type of visitor. A confetti map basically turns your website into a giant party, color-coding your guests to reveal more information about them.

Each guest is unique. If you’re not properly analyzing your visitors, you’ll think all of your visitors look like this…

When in reality they look more like this.

Below we’ll guide you through a few of the statistics you’ll discover when using confetti mapping, and how you can use that information to optimize your website.

This time we’ll be returning to the website for Peak Performance Business Coaching.

New vs. Returning

We can see that a lot of the people signing up for the free coaching workout are returning visitors. Chances are these people are doing their research and comparing Peak Performance to other business coaching services in the Phoenix area before returning.

Referrer

Using these numbers you can find out where your visitors are coming from and who’s linking to your page. The most common referrers will include the website itself, search engines, and pages that link to your site. For example, if somebody recently mentioned your website in a blog post and linked to your site, you should see how many people came to your website through that link in your referrer statistics.

Search Terms

You can find more in-depth information on search terms with other services and applications, but this is a useful tool to see what people are clicking after using certain search terms. You’ll notice that direct traffic is more likely to visit the blog and other regularly updated sections of the site, while search engine traffic from less specific keywords is more likely to visit the About Peak page and other sections that provide information about what Peak Performance offers.

Search Engine

Most websites will see the majority of their search engine traffic coming from Google. This is why SEO experts frequently target Google search engine rankings over Yahoo! and Bing. Above you can compare Google’s 133 visitors to Yahoo’s 6 visitors.

Bing came in last with only 3 visitors. Bing is probably the only search engine to be released in 2009 that’s somehow stuck in 1999. It’s no surprise that Bing only yielded 3 search results, because nobody likes Bing. Not even Microsoft likes Bing.

Country

While not vital for Peak Performance, it’s useful for other businesses to be able to see what country their visitors are coming from. If a website isn’t receiving many foreign visitors, it may be difficult to navigate for foreign guests that use English as a second language. This is more important for businesses that sell and ship products internationally.

Day of the Week

Mondays are a big day for Peak Performance, and it’s expected to see a little less traffic on the weekends. By determining what days of the week receive the most traffic, Peak Performance will be able to see what they do on those days that works, and adapt their strategy to attempt to increase traffic on other days.

Time of Day

As soon as work let’s out, people start surfing the net, and it looks like a few of them found Peak Performance at around 5:30 PM. Using this data Peak Performance can determine the best times to post new content.

Time to Click

This one is interesting. It shows how long it took a visitor before they decided to click on a link on a website. This information can be used to determine what visitors are most interested in, what parts of a website aren’t appealing enough, and any areas that may be difficult to navigate. For example, we can see above that several visitors clicked to input their information for the free coaching workout within less than 20 seconds, so we know that the form is appealing and easy-to-find for visitors.

Your website is your party, and like any good host, you should take the time to get to know your guests.

What other ways would you use confetti mapping when analyzing a website?

About The Author: Justin Hoffman


A reformed redneck and recovering rocker, Justin blogged, marketed, and wrote his way across the country until finding himself in the metropolitan desert. Ask him about his three amigos.
Follow Justin on Twitter at @GlitterDunn or on Google+

This entry was posted on April 18, 2012 by in Blog