We’ve all read articles or seen infographics that show the evolution of a logo. A Google image search will bring you hundreds of results. Below you’ll see how Pepsi’s logo has progressed over the years.
Falling Up Media hasn’t been around that long, but we’ve gone through our fair share of logo designs. While digging around for the ghosts of logos past at Falling Up Media, I found this:
Kind of gross, right? But let’s talk about how this logo is hurting itself before sending it to logo rehab:
Thankfully that logo was never officially used, and other designs were considered.
We may have stuck with it if it had been bad enough to make the news.
But the design was scrapped. This is the logo that Falling Up Media has been using for the past year:
It served us well for the past year, representing us on our website, our reports, and a few other places here and there on the Internet. It’s simpler, and uses better colors and fonts. But we weren’t sure if it was the logo for us.
This new logo was designed by our friends and neighbors at Park&Co. The new logo uses a better shade of blue (Pantone: 7460c), cuts out the slight shading in the orignal logo, and drops the word “group.” And if necessary the word “Media” could always be removed without damaging the logo’s appearance.
The two logo designs are barely over a year apart, but they represent a completely different Falling Up Media. New clients, new successes, a new office and creative space, and
three four new employees have crossed Falling Up’s path in the past year, and the new logo represents these changes.
The simplicity of the new logo makes it easier to put it anywhere in attractive and affordable ways.
How many logo designs did your business go through before choosing one? Where do you use your logo?