Digital Marketing Blog

(And Random Agency Nonsense)

10 Ways to Create Evergreen Content

10 Ways to Create Evergreen Content

Does your website still get consistent inbound traffic from old blog posts you wrote months or even years ago? We like to define evergreen content as traffic driving content that never goes out of date and always stays relevant to the topic. The lifecycle of a typical blog post is really short. Traffic is always...

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How To Create a Killer Content Style Guide

How To Create a Killer Content Style Guide

Your company has a content style guide, right? If the answer is no(or yes), then you’ll want to keep reading. When it comes to marketing related content, consistency is absolutely key. Content is finally becoming more widely adopted from small businesses up to large brands, and they’re creating it at an ever increasing rate. We...

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Welcome to the New Site!

Welcome to the New Site!

We want to welcome you to the new Falling Up Media! We have created a brand new space for everyone to come together and get inspired. Though we have a new look and a few new team members (still looking for more, so contact us!), we work and live by the same principles we have...

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Producing Great Content

Producing Great Content

The idea of “producing great content” can be a little vague. You’ve read articles touting it. The best in the biz have discussed how content marketing is exactly where it’s at. You know it’s important. You know it should focus on your audience, be interesting and full of rich keywords and phrases. You’ve tried it...

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Online Video Ads VS Traditional TV Commercials

Online Video Ads VS Traditional TV Commercials

With the success of online video advertisements on popular social platforms such as YouTube, Vimeo, and LinkedIn to name a few gaining more traction everyday, digital savvy brands are starting to shift their advertising budgets away from traditional TV commercials to online video ads. Call it the online video revolution. And it’s being felt all...

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Co-Founders Receive Coveted Honor

Co-Founders Receive Coveted Honor

We are very excited to announce today that our very own co-founders, Cody Helgeson and Casey Kluver, have been honored by The Arizona Republic. The Republic just released its annual list of the state of Arizona’s youngest and brightest entrepreneurs, and both Cody and Casey are featured as two of Arizona’s top young business owners....

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Writing for Keeps: Simple Tips for Writing Effective SEO Content

Writing for Keeps: Simple Tips for Writing Effective SEO Content

Creating content for search engine optimization presents its own set of goals and challenges. Considering the wealth of new content that makes its way online each day, it’s not enough to just master the parameters of SEO. Effective content is both strategic and high quality. Theses simple tips shed light on how you approach SEO...

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Client Reporting Gets An Overhaul

Client Reporting Gets An Overhaul

Today, Falling Up Media launched a new client reporting dashboard. It’s part of our ongoing commitment to improve our client communications. In addition to building a great reporting platform, we have created a resource to educate our clients on the in’s and out’s of their on-going marketing campaign. Out With The Old, In With The...

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Evolution of a Logo

Evolution of a Logo

We’ve all read articles or seen infographics that show the evolution of a logo. A Google image search will bring you hundreds of results. Below you’ll see how Pepsi’s logo has progressed over the years. Falling Up Media hasn’t been around that long, but we’ve gone through our fair share of logo designs. While digging around...

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Everyday I’m Buffering

Everyday I’m Buffering

I moved to Arizona from Ohio in January. There was a lot I didn’t consider before moving: employment, residence, state citizenship, insurance, and a buffet of other issues that come with moving. For the most part, I made it work, but there was one thing I didn’t account for… The time zone change. I was...

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