Author Archives: Justin Hoffman

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About The Author: Justin Hoffman


A reformed redneck and recovering rocker, Justin blogged, marketed, and wrote his way across the country until finding himself in the metropolitan desert. Ask him about his three amigos.
Follow Justin on Twitter at @GlitterDunn or on Google+

Everyday I’m Buffering

I moved to Arizona from Ohio in January. There was a lot I didn’t consider before moving: employment, residence, state citizenship, insurance, and a buffet of other issues that come with moving. For the most part, I made it work, but there was one thing I didn’t account for… The time zone change. I was now chronologically distant from my Midwest crew. The Twitter followers, the Facebook friends, the blog readers, their schedule was out of sync with mine. How … Continue reading

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Who’s Coming to Your Party? Using Confetti Mapping to Analyze Visitors

In the last post of our Digital Intelligence series we discussed using heat mapping to track visitors. Today we’ll be going over a similar analytics tool from CrazyEgg, confetti mapping. Confetti mapping is like heat mapping in that it shows where people are clicking, but this tool uses colored dots to provide more information about the clicks. Each confetti map is different, and every color will indicate a different type of visitor. A confetti map basically turns your website into … Continue reading

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Occupy Colab

In recent weeks we’ve seen a lot of activity around the creative campus where the Falling Up offices are located. We’ve had complete strangers walking in and out of the office, sizing up the place like they own it. Others are just stopping in to share a laugh or tell us about the people standing outside the building. People standing outside the building? We soon discovered all of this sudden attention was the fault of some cardboard miscreants. They come … Continue reading

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Become a Predator: Using Heat Mapping to Track Your Visitors

Welcome to our Digital Intelligence series. Over the next few weeks we’ll be giving you an inside look into the world of web analytics. Today we’ll be sharing one of our favorite analytic tools: heat mapping. The Internet is a jungle. It’s beautiful and rich with resources, but also difficult to navigate and full of animals that want to poison and/or eat you. It’s constantly evolving, and if you don’t evolve with it you’ll find yourself prey to a faster, … Continue reading

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The Most Pinteresting Guide to Posts About Pinterest

You’ve heard about Pinterest. Your friends and coworkers have been pining over Pinterest for months, and you’ve decided that it’s time to learn what this Pinterest website is all about before you’re pinned as the person who just doesn’t “get” Pinterest. But you can’t just go firing up an account and start pinning willy-nilly. Otherwise you’ll end up with a board titled “Pictures of Jake Gyllenhaal Eating Salad” or “Betty White Saying Funny Things Gallery” and look like a total … Continue reading

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Word Camp Phoenix 2012 Recap

This weekend the Falling Up Media team invaded WordCamp Phoenix (or as some of us call it, #wcphx). We came to learn and share, and came prepared: arming ourselves with smart phones, laptops, and a video camera to capture and share our experiences throughout the day. WordCamp Phoenix is an event the team loves getting involved with every year. This year Falling Up Media was fortunate enough to be tasked with designing the WordCamp Phoenix webpage. Co-Founder Cody preferred taking … Continue reading

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