Author Archives: Casey Kluver

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About The Author: Casey Kluver

Casey is co-founder and head of SEO and marketing at Falling Up Media.
Follow Casey on Twitter at @caseykluver or on Google+

Online Video Ads VS Traditional TV Commercials

With the success of online video advertisements on popular social platforms such as YouTube, Vimeo, and LinkedIn to name a few gaining more traction everyday, digital savvy brands are starting to shift their advertising budgets away from traditional TV commercials to online video ads. Call it the online video revolution. And it’s being felt all the way to 5th Avenue, after 75% of ad agency executives cited video ads as equally or more effective than traditional TV advertising, direct response … Continue reading

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Client Reporting Gets An Overhaul

Today, Falling Up Media launched a new client reporting dashboard. It’s part of our ongoing commitment to improve our client communications. In addition to building a great reporting platform, we have created a resource to educate our clients on the in’s and out’s of their on-going marketing campaign. Out With The Old, In With The New Our previous monthly progress reports were good, they included current rankings, traffic data, in-depth details on what has been completed, and everything we had … Continue reading

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404 Page Best Practices For SEO

What comes to mind when you come across a dull 404 page? WTF comes to my mind, which more than likely leads to a click on the good ole’ back button! A 404 error basically tells you that you were able to connect to the server, but was unable to find what it was looking for. 404 pages are visible to a user who either followed a dead link or typed a wrong URL in the address bar. We have … Continue reading

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Expand Your Internet Marketing Efforts in 2012

It seems as if 2011 was gone in a blur, and it felt like Google’s algorithm changed even faster. It’s not easy keeping up with changes in SEO, and in 2012 you may want to start thinking about expanding your SEO & internet marketing efforts. Here are a few ideas on how you can improve your internet marketing campaign in 2012. Internet Marketing Techniques You Should Use in 2012 Focus on Conversion Maybe you spent 2011 working on your SEO, … Continue reading

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2012 WordCamp Phoenix Website

Announcing the new WordCamp Phoenix Website Its getting to be that time of year again! Yes, WordCamp Phoenix is just around the corner! WordCamp is a conference that focuses everything WordPress. All WordCamp events are held by WordPress users around the world. Last year was a blast! So when we had the opportunity to volunteer to help out with WordCamp Phoenix 2012, we jumped on it! We are absolutely honored that we had the chance to design this year’s WordCamp … Continue reading

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7 Tips for Better Internal Linking

On-site SEO isn’t hard, but it is often used wrongly by many. When you hear on-site SEO, you think of code and site architecture, great valuable content and internal linking among others. One of the techniques what often gets overused and abused is internal linking. I know it sounds simple enough, right? Just link your pages together… Wrong! There are many factors to weigh in on while developing your internal linking structure. We like to follow these 7 simple rules … Continue reading

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4 Tips to Maximize SEO After “Freshness”

Thursday, 11/3/2011 Google rolled out its “Freshness” algorithm update. Originally said to effect at least 35% of all keyword searches, is now said to effect 35% of searchable queries, not keywords. So what is the Google Freshness update, and why should you care? The new update mainly effects search queries geared towards events, news & products. At first glance this may not seem like a big deal, depending on your industry – this is a huge deal! Google is now … Continue reading

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8 Great SEO Tools

A few of our favorite SEO tools We have been doing SEO for years now, over that time we have found and tested countless different SEO tools. Here are 8 great tools what stand out in our mind, which we wanted to share! Some are paid tools and some are free. Here’s a rundown of software, websites and plugins that we use on a daily basis to help our clients out! Google Keyword Tool The Google Keyword research tool is … Continue reading

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9 SEO Tips For Businesses

When it comes to SEO, there are so many different ranking factors and strategies for businesses, many of which go overlooked or misunderstood. SEO is a very effective form of advertising, but that shouldn’t mean you should jump right into it! We put together this list of “9 SEO Tips For Businesses” to further educate any businesses interested in SEO. If your just starting your campaign, or just researching, here are some tips for any business looking to hire a … Continue reading

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Use SEO & PPC to Maximize Results

For many businesses, choosing between SEO and PPC is a big choice. Partly because of budget, and partly because they dont understand the differences. Other businesses know what they want from the get go(or atleast think they know). We’re not going to go too deep into comparing SEO vs PPC right now, thats a whole other topic. But we will show you how to effectively use SEO and PPC to maximize your Internet Marketing results. Lets assume you know what … Continue reading

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