Author Archives: Casey Kluver

Post written by Casey Kluver

Casey is co-founder and head of digital marketing at Falling Up Media.

Follow Casey on Twitter at @CaseyKluver or on Google+

10 Ways to Create Evergreen Content

Posted by on September 13, 2016 | No Comments

Does your website still get consistent inbound traffic from old blog posts you wrote months or even years ago? We like to define evergreen content as traffic driving content that never goes out of date and always stays relevant to the topic. The lifecycle of a typical blog post is really short. Traffic is always…

Read More...

How To Create a Killer Content Style Guide

Posted by on August 31, 2016 | No Comments

Your company has a content style guide, right? If the answer is no(or yes), then you’ll want to keep reading. When it comes to marketing related content, consistency is absolutely key. Content is finally becoming more widely adopted from small businesses up to large brands, and they’re creating it at an ever increasing rate. We…

Read More...

Client Reporting Gets An Overhaul

Posted by on November 09, 2012 | 1 Comment

Today, Falling Up Media launched a new client reporting dashboard. It’s part of our ongoing commitment to improve our client communications. In addition to building a great reporting platform, we have created a resource to educate our clients on the in’s and out’s of their on-going marketing campaign. Out With The Old, In With The…

Read More...

404 Page Best Practices For SEO

Posted by on January 26, 2012 | 4 Comments

What comes to mind when you come across a dull 404 page? WTF comes to my mind, which more than likely leads to a click on the good ole’ back button! A 404 error basically tells you that you were able to connect to the server, but was unable to find what it was looking…

Read More...

Expand Your Internet Marketing Efforts in 2012

Posted by on January 03, 2012 | 6 Comments

It seems as if 2011 was gone in a blur, and it felt like Google’s algorithm changed even faster. It’s not easy keeping up with changes in SEO, and in 2012 you may want to start thinking about expanding your SEO & internet marketing efforts. Here are a few ideas on how you can improve…

Read More...

2012 WordCamp Phoenix Website

Posted by on December 19, 2011 | No Comments

Announcing the new WordCamp Phoenix Website Its getting to be that time of year again! Yes, WordCamp Phoenix is just around the corner! WordCamp is a conference that focuses everything WordPress. All WordCamp events are held by WordPress users around the world. Last year was a blast! So when we had the opportunity to volunteer…

Read More...

7 Tips for Better Internal Linking

Posted by on November 29, 2011 | 4 Comments

On-site SEO isn’t hard, but it is often used wrongly by many. When you hear on-site SEO, you think of code and site architecture, great valuable content and internal linking among others. One of the techniques what often gets overused and abused is internal linking. I know it sounds simple enough, right? Just link your…

Read More...

4 Tips to Maximize SEO After “Freshness”

Posted by on November 05, 2011 | No Comments

Thursday, 11/3/2011 Google rolled out its “Freshness” algorithm update. Originally said to effect at least 35% of all keyword searches, is now said to effect 35% of searchable queries, not keywords. So what is the Google Freshness update, and why should you care? The new update mainly effects search queries geared towards events, news &…

Read More...

8 Great SEO Tools

Posted by on August 24, 2011 | No Comments

A few of our favorite SEO tools We have been doing SEO for years now, over that time we have found and tested countless different SEO tools. Here are 8 great tools what stand out in our mind, which we wanted to share! Some are paid tools and some are free. Here’s a rundown of…

Read More...

9 SEO Tips For Businesses

Posted by on June 01, 2011 | 1 Comment

When it comes to SEO, there are so many different ranking factors and strategies for businesses, many of which go overlooked or misunderstood. SEO is a very effective form of advertising, but that shouldn’t mean you should jump right into it! We put together this list of “9 SEO Tips For Businesses” to further educate…

Read More...